I saw that on Ebay and thought about bidding on it. Then I realized that I could get a Keller 10 ply shell in that same size for $40 and do my own edges/beds and finish.
My advice to you, is to leave it. PJ is right about having to pretty much go through the first ply to sand off the material and that will ruin the shell. If you're that adamant about changing it, scuff sand with 220 grit sandpaper, and apply 2-3 coats of primer and then paint something on it, then add several coats of polyurethane, progressively sanding with higher grit paper between every coat of clear. It's about a 2 week process because you've got to wait like 24 hours between every coat of poly.
So your options are really, Leave it and buy it some hardware, paint it, or buy a Keller shell if you want a stained/dye finish.
Set 1: Self built custom drum set
Set 2: Ludwig Accent
Cymbals: Meinl Byzance Traditional, Meinl Byzance Jazz